As a business owner, you know that providing halal products and services is important to your Muslim customers. But did you know that getting halal certification for your business can also help you attract new customers and improve your bottom line? In this post, we’ll discuss the importance of halal certification for businesses.
What is Halal Certification?
Halal certification is a process whereby a product or service is certified as complying with Islamic law. This certification is necessary for businesses that want to appeal to Muslim consumers, as it provides assurance that the products and services they offer are permissible under Islamic law. There are a number of benefits that businesses can enjoy by obtained halal certification. Let’s take a look at some of the most important ones. Improved Bottom Line One of the most important benefits of halal certification is that it can lead to an improved bottom line. This is because Muslim consumers are often willing to pay a premium for products and services that have been certified as halal.
In fact, a study conducted by the Islamic Food and Nutrition Council of America found that Muslims in the United States spent an estimated $20 billion on halal food in 2015, with that figure expected to rise to $27 billion by 2025 likewise globaly. Increased Customer Base Another benefit of halal certification is that it can help businesses to expand their customer base. This is because obtaining certification sends a strong signal to Muslims that a business is committed to providing products and services that meet their needs. As a result, businesses that are certified as halal are more likely to be trusted by Muslim consumers. Appeal to Muslim customers who are looking for businesses that they can trust Expand their customer base and reach new markets By obtaining halal certification, businesses can tap into this growing market and reap the many rewards that come with it. As you can see, there are a number of reasons why halal certification is important for businesses. If you’re looking to appeal to Muslim consumers and grow your business, obtaining certification is a smart move.
